Our Story

newbiekid's story began with a simple realisation that taking care of children can be challenging, but it doesn't have to be stressful. Built upon the foundations of Trust, Care and Reliability we set out to create a One-Stop Shop for all the essentials parents need to keep their little ones safe, healthy, and happy.

Our Vision

At newbiekid, we aim to give each parent their personal store with Personalised Suggestions based on the child’s age so you only see what’s relevant. Our goal is to create a knowledge-driven community of informed parents across the country who are conscious about what products their children use.
Jollee’s Brand Partners share this vision of mitigating Parenting woes with Mindfully Designed Products for your littile one.